International Journal of Scientific Research and Engineering Development

The stock market is one of the major mechanisms in the financial system of a nation, through which people get access to the opportunities of making money and becoming a vital part of the economy. Nevertheless, among students, knowledge and interest in stock market investment are usually very low due to poor financial literacy and lack of exposure. The present research is aimed at measuring the awareness and interest levels of students toward stock market investment, determining the factors that influence their behaviour in investing, and identifying their key access to financial market information. Through descriptive research design and survey methodology, the data obtained from the student samples representing different disciplines are the basis for this research. Results indicate that most students know the concept of the stock market, but only a few have a clear understanding of how it operates and are willing to invest. Also, it was found that students studying business or finance-related subjects have a higher level of awareness and are more interested in stock market investment than those coming from nonfinancial fields. The outcomes of this study point to the necessity of better financial education to be provided, more practical investment workshop sessions, and the inclusion of stock market concepts in academic curricula, thus enabling young investors to be informed and confident.