International Journal of Scientific Research and Engineering Development

This paper examines the application of blockchain technology in trade finance and its intersection with marketing—focusing on transparency, tokenization of trade assets, smart-contract automation, and consumer-facing marketing uses such as provenance and digital product passports. Using recent industry reports, case studies of trade finance consortia, regulatory developments, and academic studies, the paper shows blockchain’s ability to reduce settlement times, cut fraud, and enable new investor participation through asset tokenization, while also highlighting commercial and technical barriers to adoption (interoperability, legal framework, consortium sustainability). The marketing implications include enhanced consumer trust via verified provenance, novel loyalty models (token/NFT based), and improved brand storytelling. The paper concludes with practical suggestions for banks, fintechs, corporates and marketers to pilot interoperable solutions, pursue tokenization pilots for SME receivables, and align legal/regulatory work with marketing communications to preserve consumer trust. Key evidence is drawn from global tradefinance reports, recent platform outcomes, and academic research