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Online Marketing Influence On Startups and Small Businesses

	International Journal of Scientific Research and Engineering Development (IJSRED)	Full Text:
	Published Issue : Volume-3 Issue-6
	Year of Publication : 2020
	Unique Identification Number : IJSRED-V3I6P30
	Authors : Ms.G.Yamini, Dr.Ch.Nirmal Chand
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Abstract :

In a recent decade, Online marketing has became a most influential part in marketing product and services.Online Marketing is also called as Internet Marketing.It involves use of interactive, virtual spaces for the sake of promoting and selling goods and services.Internet based communication technologies had contributed to the restructuring of many economic sectors including marketing.There is huge competition in the marketing environment,due to this many Startups and Small companies are failing in a short period.The reason behind such failure is in choosing the right Strategy for Marketing.Thus Online marketing is helping Startups and Small businesses to reach customers in an innovative way.The main aim objectives of this research process is to know how the online marketing is influencing the Startups and Small businesses in a good way to improve and expand their business.