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Impact of Promotional Expenditure on Profitability in Banking Sector of Pakistan

	International Journal of Scientific Research and Engineering Development (IJSRED)	Full Text:
	Published Issue : Volume-3 Issue-4
	Year of Publication : 2020
	Unique Identification Number : IJSRED-V3I4P29
	Authors : Muhammad Abdullah Idrees, Ayesha Khan, Muhammad Arsalan Khan, Muhammad Bilal Raees, Muniza Syed

MLA Style: Muhammad Abdullah Idrees, Ayesha Khan, Muhammad Arsalan Khan, Muhammad Bilal Raees, Muniza Syed "Impact of Promotional Expenditure on Profitability in Banking Sector of Pakistan" International Journal of Scientific Research and Engineering Development (IJSRED) Vol3-Issue4 | 186-197.

APA Style: Muhammad Abdullah Idrees, Ayesha Khan, Muhammad Arsalan Khan, Muhammad Bilal Raees, Muniza Syed. Impact of Promotional Expenditure on Profitability in Banking Sector of Pakistan. International Journal of Scientific Research and Engineering Development (IJSRED) Vol3-Issue4 | 186-197.

Abstract :

This study is penetrating the impact of promotional expenditure on profitability in banking sector of Pakistan. It includes five years data regarding banking sector.Withthe help of econometric method I have used the Regression model and with the help of regression model the impact of promotion expenditure on profitability is scrutinized. 110 samples havebeen used to execute the model.This declares that Expenditure is having a positive impact on profitability which means as we enhance the Promotional Expenditure, it increases the Profitability.