E-commerce has transformed the way consumers search for products, compare prices and make purchase decisions. Online retailers use promotional strategies such as discounts, coupons, flash sales, free shipping, cashback, loyalty rewards, bundled offers and personalised recommendations to attract consumers and encourage purchase intention. However, consumers may respond differently to promotions depending on perceived value, trust, urgency, product involvement and the credibility of the seller. This study aims to examine the impact of promotional strategies on consumer purchase intention in e-commerce. It focuses on consumers’ awareness of online promotions, preferred promotional offers, perceived usefulness, trust and purchase intention. A descriptive research design using a structured questionnaire is proposed. Primary data should be collected from actual online shoppers, while secondary sources can provide the theoretical background. Frequency and percentage analysis may be used to describe responses, and suitable statistical tests may be applied if respondent-level data are available. As no survey dataset for this topic was provided, this draft does not present invented findings or percentages. The data-analysis tables are templates to be completed after the survey.

Mrs. Srilaya Babu, Kathiravan E, "A Study on The Impact of Promotional Strategies on Consumer Purchase Intention in E-Commerce" International Journal of Scientific Research and Engineering Development, V9(6): Page(197-208) November - December 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.