The automobile industry is highly competitive, and consumer preference is an important consideration for automobile manufacturers. This study examines the market position and consumer preference of Maruti Suzuki by considering respondents’ demographic profiles, car ownership, preferred model groups, vehicle attributes, purchase budgets, and purchase decisions. Primary data were collected through a structured questionnaire. The present analysis uses 50 responses from the supplied survey spreadsheet. Frequency and percentage analysis were used to summarise the responses. The results show that the Swift/Baleno/WagonR model group is the most preferred among the listed groups, petrol is the leading fuel preference, family use is the most common purchase purpose, and bank loans are the most selected purchase method. The study offers a descriptive picture of the preferences of the respondents. As most respondents do not currently own a car and the sample is limited to 50, the results should not be treated as a direct measure of actual market share or as representative of all car buyers.

Surya K, Mrs. Sasikala K, "A Study on The Market Position and Consumer Preference of Maruti Suzuki with Special Reference to Coimbatore City" International Journal of Scientific Research and Engineering Development, V9(6): Page(191-196) November - December 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.