International Journal of Scientific Research and Engineering Development

In today's world, Socio-corporate advertising has emerged as a key instrument for business and building long-term brand building. In the field of socio-corporate advertising, the promotion of the product, competition and maximization of profit is only a part of the corporate story; social responsibility, ethical values, environmental awareness and sustainability are part of it. This paper will examine the theory, practice and applications of socio-corporate advertising as a means of sustainable development of brand building in the advertising environment. This study is based on a qualitative approach and uses a combination of secondary data, literature review and selected case studies to explore the use of advertising communication by corporations in claiming social and environmental involvement, and their positioning in the marketplace while keeping their branding process. This study concentrates solely on the advantages of socio-corporate advertising, i.e., what products do consumers with information and feelings about trust and reliability endorse? It also explores the use of this type of advertising for enhancing brand equity and corporate reputation only. The results of the study show that the socio-corporate advertising is not a marketing or a branding campaign, but it can be used as a communication tool, and this may lead to broader objectives of corporate communication. If implemented with proper corporate ethics and communication, this promotional campaign can go a long way in creating positive relationships with shareholders and ensure customer retention. The paper concludes that strategic socio-corporate advertising can be a part of the responsible brand development process, but it can also be a part of the process of value creation for society, responsible consumption, environmental consciousness and overall achievement of SDGs.

Dr. Dipjit Paul, Nilothpal Nath, "Socio-Corporate Advertising as a Tool for Sustainable Brand Development" International Journal of Scientific Research and Engineering Development, V9(5): Page(85-95) September - October 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.