International Journal of Scientific Research and Engineering Development

Purpose
The rapid expansion of OTT platforms like Netflix has led to a surge in binge-watching among university students, raising concerns about its potential impact on their academic performance. This research, based on Displacement Theory and Self-Regulation Theory, aims to investigate the influence of binge-watching on student productivity, while also exploring the mediating role of time management and the moderating role of self-control (Becker, 1965; Zimmerman, 2002).
Design/Methodology/Approach
This study utilizes a quantitative, cross-sectional research design. Data were collected from 625 university students through a structured questionnaire distributed via Google Forms. Participants were selected using convenience sampling (Etikan et al., 2016). The constructs were measured using a five-point Likert scale adapted from previous studies (Tukachinsky, 2011; Tangney et al., 2004). Data analysis was performed using SPSS and Structural Equation Modeling (SEM), which included regression, mediation, and moderation analyses (Hair et al., 2019).
Findings
The study's findings indicate that binge-watching behavior significantly diminishes student productivity. It was also observed that excessive OTT consumption negatively impacts time management, whereas effective time management enhances productivity. Mediation analysis revealed that time management partially mediates the relationship between binge-watching and productivity. Additionally, self-control significantly moderated this relationship, mitigating the negative impact of binge-watching on productivity (Baumeister et al., 1998).
Conclusions
The study concludes that unregulated binge-watching behavior detrimentally affects students' academic productivity. However, effective time management and strong self-control can help counteract these negative effects. Implications and Limitations The study offers practical insights for students, educators, and OTT platforms to promote balanced digital consumption. However, the cross-sectional design and convenience sampling limit the generalizability and causal interpretation of the findings.

Dr Vanshita Gupta (PT), Samriddhi Bhatnagar, Krishan Kumar, Sanjana Pandey,"Impact of Binge-Watching Behavior on Student Productivity" International Journal of Scientific Research and Engineering Development, V9(3): Page(570-578) May-June 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.