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International Journal of Scientific Research and Engineering Development( International Peer Reviewed Open Access Journal ) ISSN [ Online ] : 2581 - 7175 |
IJSRED » Archives » Volume 9 -Issue 3
📑 Paper Information
| 📑 Paper Title | A Comparative Study on Online Purchasing Behaviour Genz and Millennials |
| 👤 Authors | Padmabharathi.B, Mrs.Srilaya Babu |
| 📘 Published Issue | Volume 9 Issue 3 |
| 📅 Year of Publication | 2026 |
| 🆔 Unique Identification Number | IJSRED-V9I3P66 |
| 📑 Search on Google | Click Here |
📝 Abstract
This study compares the online purchasing behavior of Generation Z and Millennials. It focuses on factors such as shopping preferences, frequency, payment methods, and the influence of social media and online reviews. The findings show that Gen Z is more influenced by social media trends and prefers quick, mobile-based shopping, while Millennials focus on product quality, brand value, and secure transactions. The study helps businesses understand generational differences and develop effective marketing strategies.
📝 How to Cite
Padmabharathi.B, Mrs.Srilaya Babu,"A Comparative Study on Online Purchasing Behaviour Genz and Millennials" International Journal of Scientific Research and Engineering Development, V9(3): Page(541-545) May-June 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.
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