International Journal of Scientific Research and Engineering Development

The rapid growth of digital banking services has transformed the financial landscape in India, particularly following government initiatives such as Digital India and the introduction of the Unified Payments Interface (UPI). While organized businesses and urban consumers have adapted swiftly to digital payment systems, street vendors in the informal economy continue to rely predominantly on cash-based transactions. This study examines the customer adoption of digital banking services among street vendors in Tirupur South City, focusing on trends in digital payment usage and the challenges faced. A descriptive research design was adopted with a sample of 163 respondents using convenience sampling. Data was collected through a structured questionnaire and analysed using frequency distribution, chi-square test, ANOVA, and correlation analysis. Findings reveal that UPI/QR code is the most widely adopted digital payment method (46.6%), with friends and relatives being the primary source of awareness (35.6%). Key challenges include lack of technical knowledge (31.3%), fear of online fraud (41.1%), and occasional payment failures (31.3%). The study concludes that improved digital literacy, stronger infrastructure, and targeted training programs are essential to enhance digital banking adoption among street vendors.

Dr.P.Vimal Kumar, Ms.K.Navitha,"Customer Adoption of Digital Banking Services Trends and Challenges Among Street Vendors" International Journal of Scientific Research and Engineering Development, V9(3): Page(2707-2712) May-June 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.