International Journal of Scientific Research and Engineering Development

The rapid growth of social media has revolutionized political communication and social mobilization, transforming passive citizens into active digital "prosumers" who create and disseminate content. This research examines the critical role of platforms like Facebook, X, and Instagram in reshaping campaigning, voter turnout, and the organization of grassroots movements. By analyzing recent political developments, the study finds that while social media enhances political awareness and encourages participation, it also introduces significant challenges, including the rapid spread of misinformation, increased affective polarization, and risk of surveillance. The findings suggest that although social media enables rapid, cost-effective mobilization of supporters, its true impact on converting online engagement into tangible political change remains complex, requiring a nuanced understanding of digital activism and platform dynamics.

Rehan Arif Shaikh, Surajpal Singh Rajpurohit,"TECHNOLOGY AND SOCIAL MEDIA: Growth of Social Media in Political and Social Mobilization" International Journal of Scientific Research and Engineering Development, V9(3): Page(1338-1343) May-June 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.