International Journal of Scientific Research and Engineering Development

This document gives formatting instructions for authors preparing papers for publication in the Proceedings of a This study examines consumer behaviour in online and offline grocery shopping and compares the factors influencing consumer preferences between the two modes. The grocery retail sector has undergone significant transformation due to technological advancements, digital platforms, and changing consumer lifestyles. Online grocery shopping offers convenience, wider product variety, and timesaving benefits, whereas offline grocery shopping provides product inspection, immediate purchase satisfaction, and social interaction. The study aims to analyse consumer perceptions, trust levels, satisfaction, and challenges associated with online and offline grocery shopping. Primary data was collected through a structured questionnaire from 50 respondents using convenience sampling. Statistical tools such as Percentage Analysis, Chi-square Test, and ANOVA were used to analyse the data. The findings reveal that convenience, product variety, and promotional offers strongly influence online grocery shopping behaviour, while product inspection and immediate availability remain major advantages of offline shopping. The study highlights the growing importance of hybrid shopping behaviour where consumers combine both online and offline modes.

Dr.J.Aarthy, Shreeyesh V.V,"A Comparative Study on Consumer Behaviour Between Online and Offline Grocery Shopping" International Journal of Scientific Research and Engineering Development, V9(2): Page(452-459) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.