International Journal of Scientific Research and Engineering Development

In the highly competitive digital environment, attracting consumer attention has become a major challenge for marketers. This study examines the impact of curiosity-driven marketing, particularly teaser advertisements with limited product disclosure, on consumer engagement and purchase intention. Using a descriptive research design, primary data was collected through structured questionnaires from 120 respondents. Statistical tools were applied to analyze relationships between content type, platform usage, and demographic variables. The findings indicate that mystery-based campaigns enhance attention, emotional involvement, and brand interest.

Siva Priya R K, P.Shanmugha Priya,"Marketing Through Mystery: A Study on Impact of Curiosity Driven Campaigns in Capturing Customer Attention" International Journal of Scientific Research and Engineering Development, V9(2): Page(360-364) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.