International Journal of Scientific Research and Engineering Development

Mutual funds have become one of the most popular investment avenues for individual investors because they provide diversification, professional management, and comparatively lower risk. This study aims to analyse the customer preference and satisfaction towards mutual funds with special reference to Coimbatore city. The main objective of the study is to understand the level of awareness, investment behaviour, and satisfaction of investors regarding mutual fund schemes. The research is based on both primary and secondary data. Primary data were collected from investors through a structured questionnaire, while secondary data were gathered from journals, books, and online sources related to mutual fund investment.

Shifa Bilal Tamboli, Simeen Phiroj Mulani, Arman Tajuddin Shiakh,"A Study on Customer Preference and Satisfaction Towards Mutual Funds With Special Reference to Coimbatore City" International Journal of Scientific Research and Engineering Development, V9(2): Page(2593-2597) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.