International Journal of Scientific Research and Engineering Development

This research examines the evolution of India’s thrift store culture from a stigmatized practice to a mainstream fashion movement. Valued at USD 3,003.65 million in 2023, the market is projected to reach USD 9,111.35 million by 2032 (13.04% CAGR), driven by Gen Z and Millennial demand for affordability and sustainability. Utilizing a mixed-methods approach, the study identifies key drivers such as Instagram’s role in normalization and the urgent need to mitigate India’s 7,800 kilotons of annual textile waste. Findings highlight a market dominated by online platforms (45%) but restricted by challenges like hygiene concerns and business model instability. The paper concludes with strategic recommendations for the 2030 trajectory, focusing on technology and regulatory frameworks to bolster India’s circular economy.

Vismay Kiran Tippannavar, Ananya Reddy Vurukonda, Debolina Jana, Chandralekha S, Waseem Khan,"Exploring the Role of Thrift Stores in Promoting Sustainable Consumer Behaviour" International Journal of Scientific Research and Engineering Development, V9(2): Page(1710-1720) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.