International Journal of Scientific Research and Engineering Development

Fintech trading platforms increasingly incorporate gamification features such as rewards, visual cues, and real-time notifications to enhance user engagement and interaction. This study analyzes the impact of gamification on investor behaviour using an updated dataset comprising [500] trading records collected from [Total Participants] participants. A quantitative research approach was adopted to evaluate trading frequency, decision latency, and risk behaviour across gamified and non-gamified trading environments. Data preprocessing and management were performed using SQL and Power Query, while Power BI was used for visualization and behavioural analysis. The findings indicate that gamification significantly increases trading frequency, reduces decision latency, and encourages higher risk-taking behaviour. While gamification improves user engagement, it may also promote impulsive decision-making. The study highlights the need for ethical interface design and regulatory oversight to ensure responsible trading practices.

Aishwarya Sachin Darekar, Vaishnavi Gharat,"Impact of Gamification on Investor Behaviour in Digital Trading Platforms" International Journal of Scientific Research and Engineering Development, V9(2): Page(1706-1709) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.