International Journal of Scientific Research and Engineering Development

The life insurance sector in India, regulated by the Insurance Regulatory and Development Authority of India, plays an important role in providing financial security and encouraging long-term savings. This study examines the key financial factors influencing customers’ investment in life insurance policies, such as income level, premium affordability, tax benefits, and risk coverage. Using survey data and statistical tools like percentage analysis, weighted average, correlation, and ANOVA, the study finds that income level, premium affordability, and tax benefits are the most influential factors affecting investment decisions. Financial awareness also increases the likelihood of customers investing in life insurance policies.

Nithiksha.E, Surendher.R,"A Study On Financial Factors Influencing Customer’s Investment in Life Insurance Policies" International Journal of Scientific Research and Engineering Development, V9(2): Page(860-865) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.