International Journal of Scientific Research and Engineering Development

Influencer marketing has emerged as one of the most powerful digital marketing strategies in the modern e-commerce environment. With the rapid growth of social media platforms, influencers play a significant role in shaping consumer perceptions, building brand awareness, and influencing purchase decisions.Consumers increasingly rely on influencer recommendations, reviews, and promotional content before making online purchasing decisions. However, trust, authenticity, and credibility remain critical factors determining the effectiveness of influencer marketing. This study aims to analyze the role of influencer marketing in boosting brand trust in the e-commerce sector. The research is based on primary data collected from 150 respondents through structured questionnaires. Statistical tools such as Simple Percentage Analysis, Ranking Analysis, Chi-Square Test, and ANOVA were used for data interpretation. The findings indicate that young consumers, especially students, are highly influenced by social media promotions. Respondents showed greater trust in micro-influencers and industry experts compared to celebrity influencers. Authenticity, honesty, and transparency were ranked as the most important credibility factors influencing brand trust. The study concludes that influencer marketing significantly enhances brand image and customer confidence when implemented with credible and relatable influencers. E-commerce companies should focus on long-term influencer collaborations and transparent promotional strategies to strengthen consumer trust and ensure sustainable growth

Mr.R.Suresh, Mr.M.Hariharan, "The Role of Influencer Marketing in Boosting E-Commerce Brand Trust " International Journal of Scientific Research and Engineering Development, V9(2): Page(62-66) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.