International Journal of Scientific Research and Engineering Development

Artificial Intelligence (AI) has greatly changed the business analytics by ensuring that organizations are capable of analysing large amount of data and come up with accurate predictions in order to make decisions. With machine learning, neural networks, and deep learning as AI techniques, predictive analytics helps businesses to predict market trends, customer behaviour, financial performance, and operational risks. The predictive analytics that incorporate AI increases the efficiency of an organization, strong strategic planning, and evidence-based decision-making. The paper discusses the use of artificial intelligence in predictive analytics in business decisions by reviewing the available literature and identifying its applications, its advantages and drawbacks. The results indicate that predictive analytics, powered by AI can help companies to make proactive decisions, diminish unpredictability, and become more competitive in dynamic markets.

Swati Kumari,"Artificial Intelligence in Predictive Analytics for Business Decisions" International Journal of Scientific Research and Engineering Development, V9(2): Page(696-698) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.