International Journal of Scientific Research and Engineering Development

Dynamic website personalization has emerged as an important area in modern webengineering,focusing on creating intelligent systems that adapt to individual user needs and behaviors. Traditionalstatic websites provide identical interfaces for all users, which often reduces engagement andusability.Toaddress this issue, personality-based adaptive systems analyze user traits and behavioral datatodelivercustomized experiences and improve interaction.This project proposes a Dynamic Website BasedonUserPersonality that identifies personality types through questionnaires and user behavior, anddynamicallyadjusts themes, layouts, prompts, and recommendations accordingly. Users are classified intocategoriessuch as introvert, extrovert, analytical, or creative using rule-based personalization techniques. Thesystemis developed using Node.js, Express.js, MySQL, and Chart.js for efficient data handling andvisualization.The proposed approach enhances user engagement, interaction quality, and overall websiteusabilitycompared to traditional static platforms.

Swathi.S, Mrs.N.Vaishnavi,"Dynamic Website Based on User Personality" International Journal of Scientific Research and Engineering Development, V9(1): Page(2188-2192) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.