International Journal of Scientific Research and Engineering Development

The present research aims to investigate the level of consumer familiarity with oral healthcare products within the Indian market, based on which the use trends can be established. This research has established important disparities within the level of familiarity with oral healthcare between the urban and rural sectors, as well as different income groups, in addition to educational backgrounds. The conclusions suggest an important disparity between the familiarity with basic oral healthcare for personal hygiene, such as toothpaste and toothbrushes, which is nearly ubiquitous within urban sectors, contrary to specialized products like floss, mouthwash, and interdental brushes, especially within the rural sectors. The research has three main objectives: to determine the present level of consumer awareness regarding the use of oral health care products among Indians, to understand the consumption pattern with respect to varied demographics, and to determine the hindrances to the usage of the product. The data analysis has revealed that about 95% of the urban population of India practices the use of toothpaste on a regular basis, whereas only 68% use it in rural areas. However, only 15% of the population practices the use of additional oral health care products. The study suggests that consumer education and the availability of the product in rural India be taken up as initiatives in the primary health care program. These results help to inform the understanding of the Oral Healthcare Market in India and the following insights can be derived.

Ms.Roshani Kumari, Mr.Govind Singh,"Awareness and Usage of Oral Healthcare Products Overall India" International Journal of Scientific Research and Engineering Development, V9(1): Page(79-89) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.