International Journal of Scientific Research and Engineering Development

The rapid growth of digital technologies has changed the global retail scene, with online retail becoming one of the most dynamic and fast-growing sectors, especially in emerging economies. The increased availability of the internet, widespread use of smartphones, better digital payment systems, and changing consumer lifestyles have sped up the move from traditional brick-and-mortar stores to online platforms. Online retail provides customers with unmatched convenience through anytime, anywhere access to products and services. It reduces the effort needed for transactions, offers price transparency, and provides a wide range of product options. Attractive pricing, promotional deals, doorstep delivery, and flexible return policies have also increased consumer preference for online shopping.

Chirag Suthar, Astha Gupta, Vidhiben Modi, Tanishk Patel, "AI-Based Predictive Analytics and Its Influence on Online Retail Performance" International Journal of Scientific Research and Engineering Development, V8(6): Page(2775-2779) Nov-Dec 2025. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.