International Journal of Scientific Research and Engineering Development

The bullwhip effect (BWE) remains one of the most persistent, complex, and costly challenges in modern supply chain management. It is characterized by the amplification of demand variability as one moves upstream—from the end-customer to raw material suppliers—causing excessive inventory buildup, production inefficiencies, and service-level deterioration. Small fluctuations in retail-level demand often trigger disproportionately large variations in upstream order quantities, resulting in misaligned capacity planning, inflated safety stocks, and higher working capital requirements. Despite decades of academic investigation and practical initiatives, including information sharing, vendor-managed inventory, and collaborative planning mechanisms, the bullwhip effect continues to plague global supply chains, especially under conditions of high uncertainty and market volatility.

Aditya Uday Magar, Annesha Das Sarma, Vedant Sunil Deo, "Mitigating the Bullwhip Effect in a Multi-Echelon Supply Chain Using Integrated Predictive and Prescriptive Analytics" International Journal of Scientific Research and Engineering Development, V8(6): Page(2440-2469) Nov-Dec 2025. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.