International Journal of Scientific Research and Engineering Development

This study explores consumer perception and satisfaction towards personalized e-marketing in Coimbatore City. With the rise of digital marketing, personalized e-marketing has become a crucial strategy for businesses to engage with customers. Our research investigates the factors influencing consumer perception and satisfaction towards personalized e-marketing, including relevance, personalization, and data privacy. The study provides insights into consumer behavior and preferences, helping businesses tailor their e-marketing strategies to meet the needs of their target audience in Coimbatore City.