International Journal of Scientific Research and Engineering Development

The Agricultural and Processed Food Products Export Development Authority (APEDA) is played an important role in promote exporting agricultural product especially banana. Banana cultivation is a significant agricultural activity in the Kanyakumari district. The existing literatures showed different results that need to be examined. Thus this study wants to examine of APEDA market in Kanyakumari district of Tamilnadu. The hypotheses of the study were socio economic factors are positively associated with market opportunities, financial assistance and management factors of the banana cultivators. For these purpose 250 banana cultivators selected from Kanyakumari district of Tamilnadu using convenient sampling method. Interview schedule method is used to conduct research and to test the above hypothesis, percentage analysis is used. The results displayed that a mixed however insightful picture. While APEDA has significantly contributed to enhancing export opportunities, improving quality standards, and providing infrastructural and financial support, several challenges remain however continuous efforts are needed to address existing gaps and empower cultivators to fully leverage these market opportunities for sustainable agricultural growth and improved livelihoods.