International Journal of Scientific Research and Engineering Development

This is research that examines the increasing influence of social media on contemporary recruitment practices in various parts of the globe, such as South Africa, India, Russia, and other markets. In a context of escalating competition in talent recruitment, organizations are more often leveraging professional networking platforms such as LinkedIn, Facebook, and Twitter to recruit, screen, and engage with applicants. Findings also revealed that though LinkedIn is most widely used across industries and nations in the recruitment of professionals, the same was not true for other websites. Social media hiring, though, has its own pitfalls regarding information authenticity, legal consequences, and training recruiters. Its impact on pre- and post-hire results is mediated by culture. Overall, social media has increased recruitment's interaction and data orientation, introduced better employer branding, enhanced candidate engagement, but emphasized that strategic attention and ethical conduct were still priorities even in online hiring.