International Journal of Scientific Research and Engineering Development

In today’s fast-evolving economic environment, financial literacy has become an essential life skill for young individuals to manage their finances effectively and make informed decisions about saving, investing, and spending. The growing complexity of financial products, coupled with the influence of digital banking and online investment platforms, has made it vital for youth to possess a strong understanding of financial management. This study aims to assess the awareness levels of various financial instruments, understand the role of educational and governmental efforts in shaping financial knowledge, and explore the barriers that prevent young people from achieving financial empowerment in India.
The research adopts a descriptive research design to analyze the behavioral and knowledge aspects related to financial literacy among youth. Using structured data collection and appropriate analytical tools, the study reveals that although young individuals demonstrate a fair understanding of basic financial products, their awareness of advanced investment options remains limited. However, institutions and policy frameworks play a crucial role in enhancing financial confidence and accessibility among the younger population.
The findings suggest that youth require more practical exposure and structured guidance to strengthen their financial decision-making capabilities. The study highlights the importance of integrating financial education into academic curricula and community initiatives. The implications of this research emphasize the need for sustained awareness programs and digital literacy campaigns. Overall, the research contributes to building a more financially conscious generation equipped to navigate the complexities of a dynamic economy.