International Journal of Scientific Research and Engineering Development

The study titled “On Study of the Public Opinion of Election Campaign” focuses on understanding voter sentiment, measuring the impact and engagement of election campaigns, and analyzing how these factors influence campaign strategies. It aims to explore how voters perceive various political campaigns, the key elements that shape their opinions, and the overall effectiveness of communication efforts in capturing voter trust and attention. By assessing the emotional, cognitive, and behavioral aspects of voter response, the study provides a deeper insight into the relationship between campaign communication and electoral participation.
The research adopts a Descriptive Research Design and utilizes Simple Random Sampling to ensure fair representation of opinions. Analytical tools such as Percentage Analysis, ANOVA, Correlation, and Regression were applied to derive meaningful interpretations from the collected data. The results indicate a significant variation among different age groups and a moderate relationship between campaign exposure and voter engagement, reflecting that while awareness levels are strong, consistent participation remains limited. However, findings also reveal that strategic and emotionally appealing campaign methods can enhance public interest and increase voter turnout.
The findings suggest that effective campaign strategies must focus on emotional connection and consistent communication. The study highlights the need for data-driven, people-oriented approaches to strengthen voter engagement. The implications of this research extend to political planners and campaign designers seeking to bridge the gap between awareness and action. Overall, it concludes that public opinion is the cornerstone of democratic success, and understanding it is essential for impactful election campaigns.